Access to and use of this site is subject to the following terms and conditions, and the laws of The Netherlands

This website is provided by 5 Pillars Research B.V. 5 Pillars Research B.V. is the owner of the brand name BlueM.

The content (images and text) placed on the site are copyrighted and the brand names, trade marks, logos, labels and package designs (“Materials”) that appear on this site belong to 5 Pillars Research B.V. or its licensors. By placing these Materials on the site, 5 Pillars Research B.V is not granting a license to use or reproduce them. You may however browse the site and download and print off extracts from this site only for your personal, non-commercial use. The content may not otherwise be copied, reproduced or distributed (subject as permitted by applicable laws) and may not be modified or incorporated into any other work, publication or site, whether in hard copy or electronic format.

Marking of trademarks denotes 5 Pillars Research B.V trademark ownership status in the United States only. Status and markings of trademarks may vary by country.

The information on this site has been include in good faith, but is for general informational purposes only and should not be relied upon for any specific purpose; 5 Pillars Research B.V makes no warranties or representations as to its accuracy or completeness and shall not (save where such liability cannot be excluded by law) be liable for any loss, damage or expense of any kind arising out of your access or inability to access this site, or any linked site, or your reliance on the information on the site, including (but not limited to) loss of profit, indirect, incidental or consequential loss.

Clicking on certain links within the site will take you into other web sites unassociated with 5 Pillars Research B.V. 5 Pillars Research B.V can take no responsibility for the these sites or the information contained in them.

5 Pillars Research B.V collects information that can identify you only when it is voluntarily offered. We use this information in accordance with our Privacy Policy, which is described below.

Any non-personal information, communications or material you send to this site and other sites owned and operated by 5 Pillars Research B.V and its affiliates, or which are sent by electronic mail, are on a non-confidential basis. We are free to use and reproduce any such information freely, and for any purpose whatsoever. Specifically, we will be free to use any ideas, concepts, know-how or techniques contained in such information for any purpose, including developing, manufacturing or marketing products.

Any information you send to this site and other sites owned and operated by 5 Pillars Research B.V and its affiliates must be truthful, and not violate the rights of others and be legal.

5 Pillars Research B.V reserves the right to withdraw products referred to on this site and to change the contents of this site, including this Legal Statement, at any time without notice.


5 Pillars Research B.V is committed to respecting the privacy of its online visitors. This privacy statement describes what personally identifiable information we collect when you visit our website, how we use that information, and your choices with respect to our use of personal information about you.

The personal information we collect

By ‘personal information’ we mean names, addresses, email addresses, payment information, and any other personal information you voluntarily provide, for example by entering a competition, completing an online questionnaire, or giving credit card details when purchasing products from us. We collect personal information only if it is offered voluntarily by you.

How we use personal information

We use the personal information collected online to provide you with the service or information you may have requested, reply to your comments or questions or (for example) to inform you if you have won a competition you have entered.

Disclosure of personal information

We may share your personal information with our contractors or service providers, such as companies who help us with mailings or order fulfillment. This will be done on terms which ensure that your personal information is safeguarded and held securely.

We may also transfer your personal information to countries outside the European Economic Area (EEA) if for example one of our servers or service providers is located outside the EEA; these countries may not have similar data protection laws to those in the EEA. We may also share your information with other 5 Pillars Research B.V companies worldwide. In all these cases your personal information will be treated with the same standards of protection and security as are described in this Privacy Statement.

Except as described in this Privacy Statement, or as required by law, we will not share your personal information with a third party unless we have your consent or you were notified of this when we collected your personal information.

Your choices about receiving further information from 5 Pillars Research B.V.

If you prefer not to be re-contacted by 5 Pillars Research B.V, we will always respect your choice. Wherever practicable, we will offer you an opportunity to choose whether or not to receive further information from 5 Pillars Research B.V when we first collect your personal information. You may also ask us at any time not to re-contact you or send you any further information by sending an email to

Sale of our brand or business

In connection with the sale of one or more of our brands or a part of our business to a different company, 5 Pillars Research B.V reserves the right to transfer your personal information to a new owner that agrees to offer equivalent safeguards for the use and disclosure of your personal data.

Your right to access and update personal information

If you wish to update or correct your personal information, or to receive details of how to access your personal information, you may do so by sending an email to

Please also use this email address if you have any questions about our use of your personal information.